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#JourneyToCTA Diaries Part 7 - Normalization vs De-Normalization
In the previous blog, we discussed the design strategy for architecting a data model that aligns with business needs, leverages Salesforce-native capabilities, and remains scalable as the system grows. A key part of this strategy is first aligning business entities conceptually and translating them into a logical blueprint. Only after the logical model is clearly defined should those entities be mapped to Salesforce constructs such as core data models for Sales and Service, s
Shreyas Dhond
1 day ago7 min read


#JourneyToCTA Diaries Part 6 - Data Architecture Design Strategy
In the previous blog, we explored data categorization — a foundational concept that must be mastered before moving into data model design. Categorizing data correctly shapes every architectural decision that follows. Designing a data model that aligns with business needs, leverages Salesforce-native capabilities, and remains scalable over time depends heavily on understanding these core design principles. As a Salesforce architect, your responsibility goes beyond configuring
Shreyas Dhond
Feb 283 min read


#JourneyToCTA Diaries Part 5 - Data Categorization
Most business processes are fundamentally data-driven. Every interaction, transaction, approval, integration, and automation either generates, transforms, or consumes data. As a Salesforce architect, understanding the types of data being captured and created throughout a process is critical to designing a solution that is scalable, performant, and aligned with platform constraints. Data categorization is not just a modeling exercise — it is an architectural decision framewor
Shreyas Dhond
Feb 224 min read
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